Organizations thriving.
People rising.

We believe progress is possible when work feels clearer, more aligned, and grounded in how people actually operate together.

The People Tide exists to make work better for people and help organizations thrive.

If you’re here, something may already be on your mind…

Does work feel heavier than it should right now?

Are you putting in real effort and care — yet still noticing tension, hesitation, or drag in how decisions get made or work moves forward?

Those reactions matter. In leadership, discomfort, frustration, or unease are often signals, not weaknesses. They’re information about where systems, expectations, or ways of working may be out of alignment.

Listening to those signals is often the first step toward better outcomes.

How we help

At The People Tide, we work alongside leaders to slow things down just enough to understand what’s really happening, reduce friction, and help work flow more naturally again — in ways that strengthen capability rather than create dependence.

Start a conversation

I’m Joe Massey, founder of The People Tide.

If any of this resonates, a conversation could help bring clarity — a thoughtful, grounded discussion focused on understanding what you’re experiencing and what might help.

Start a conversation

Testimonials

“Joe is very organized, creative and motivating leader. Joe's enthusiasm, dedication to detail, and creativity were the driving force behind my department's successful reorganization and implementation of the Surgical Pre Admit Workflow process. Joe would be a great asset to any team lucky enough to have him.”

Dianna Kjenner, Intra Operative Manager at Harrison Medical

“I’ve worked with Joe for ten years, and he is by far the best Chief of People and Culture that I’ve ever experienced. He brought Critical Insight to one of the best places to work in Washington for multiple years in a row. As Joe is now assisting organizations as a Consultant, he’s very worth a conversation if your business wants to improve people management, HR structures, and your company’s culture and retention.”

Mike Hamilton, Founder & CISO of Critical Insight

“Joe Massey and I met more than 10 years ago and throughout; he has remained a trusted colleague and a person I can depend on, without question. Joe demonstrates extraordinary vision, the ability to quickly learn new systems and an uncanny capacity to develop solutions that most people can’t see - even more noteworthy is his ability to lead common people through extraordinary changes, with courage and confidence. It has been a privilege to work with him across Healthcare, HR and Operational Improvement and Joe Massey has my highest recommendation.”

Jeff Musson, Retired US Navy Submariner and HR Professional

“Joe was a key contributor to building Critical Insight's organizational structure as well as our culture which has driven company success since it's inception 11 years ago. He has the ability to bring Fortune 500-level People Operations skills to benefit organizations of all sizes. Joe also provided critical advice on corporate direction and can deliver these messages to a Board of Directors as well as to entry-level line workers. He's a first choice for a PeopleOps/HR role or project, as well as a industry expert who leads from the front. I wholeheartedly recommend Joe for any position where world-class leadership and PeopleOps skills are needed.”

Organizations thriving. People rising.